Today no one can deny the maximum past several months, came looming: The world is in crisis. Mainly in the economic crisis, a fact that is varied so as ostensibly the attitudes, behaviors and emotions of all human and institutional network that form the social fabric of a country. Confidence falls fear the worst, largely determined by the steady drip of negative news that constantly arise from the media concerning the arrest and the fall in consumption, a drop that is reinforced and also feeds back to the internalization of these bad news, which are constant within the tone and clear conversations main topic of today With reference to tourism, the hotel industry and tourist accommodation, the concern may be whether it is even greater, due to the abstract nature of the real value that a holiday can have. I can remember my parents saying, not too long ago, a vacation to the beach was a real luxury. But I personally do not believe that tourism should be the weakest link in the chain and they have to suffer so much more specific than other sectors.

The holidays have become something sacred, something that the average Spanish has been earned through hard work, work that may have endured many moments thanks to the idea of those special moments that only a good holiday can give us. To this must also join that hoteliers and travel agencies are "putting the batteries" and are redoubling efforts and to promote more aggressive as possible to their products. In this sense, one of the formulas used by the hotel to increase sales and ensure a minimum occupancy in certain seasons, as well as "loyalty" to a client to a particular destination is that of the early booking offer. For the UK market in particular is formula is not known, although for most of the Spanish. It is a way to save a significant sum of money (discounts reach the 20% of total reserves), without having to risk your money in case of cancellation due to the cancellation policies – becoming more flexible, "that the hotels offer.