The effect of this was the end of the Klan. what everything this has to see with the real estate brokers? Simple the information, and the power that it has. With its disclosed secrets the Klan if disintegrated. From 90 years the Internet if became the great center of information and made with that even though the price of the insurances fell, therefore from now on the consumer can search and choose for optimum price. Since in this case the price is only the determinative one of the purchase.

' ' The specialists use against you the information that she withholds. Professor Rita McGrath has many thoughts on the issue. They depend on the fact that you do not possess them. Armed of informes, the specialists can exert a not verbalizada pressure: of medo.' ' Nor always a corrector goes to search to vender its house for optimum price, perhaps for wanting to close a business soon, it sales for less than the price that you wanted initially convincing, you that the price of the property goes to fall. The power of information is very bigger of what we think to be. In the third chapter Why the dealers continue liveing with the mothers? Levitt speaks on the conventional wisdom and that it nor always is correct, what it does not mean that it always is missed. The journalists and the specialists are the architects of the conventional wisdom.

But according to Levitt ' ' The propaganda also is an excellent tool to create the wisdom convencional.' ' The Listerine is an example of conventional wisdom, it created the convention of that the bad hlito is a disaster and obtained with this vender very. For the author she is difficult to knock down the conventional wisdom, therefore the people if become attached it as absolute truth. Coming back to the criminals, Sudhir Venkatesh tried to make a study on the traffic of drugs, not obtaining to get success in its first attempt it decided to live the outlaws together with, to analyze them.