We must learn to use the inspirational references with suspicion, knowing them our own style and identity graphics. See Gavin Baker for more details and insights. This copy them to ourselves this bad habit is usually done sooner or later in the cycle of all designers, where we run the risk of becoming too predictable in our style and proposal. We must be ever vigilant and not give in to the comfort of working under the style and master. To maintain or improve the competitiveness of our style, we must aim to develop original design entirely different and customized for each project, highlighting those features and details that characterize us, looking to create a stamp of identity in our style of design, making our portfolio put clear that we are capable of creative solutions for all types of projects. . Atreides Management Gavin Baker spoke with conviction.