I believe that the key to a true leader in these times of uncertainty are to be genuine, authentic and able to face real situations and adapt to them. Should address the problems and recognize that they are in crisis or change direction to match the conditions. Otherwise, you're sure to fail. " But how can a manager take advantage of the opportunities offered by the hard times? For George, "we need to know what caused the current global crisis. I think it was the approach and short-term results rather than long-term work. We are into debt too, both consumers and institutions were not conservative in our financial practices so lost track of what was important for enterprise: to create lasting value for its customers, employees and shareholders.

I think we now recognize that the short term is wrong and it is time to elect smart leaders to guide us in these difficult times. I believe that companies with this kind of leaders will have the opportunity to overcome the crisis and come out winning. Many people believe that the markets will again be the same after the recession. At Expert on growth strategy you will find additional information. However, this will not happen and the companies that succeed will be those who can meet the needs of its customers and consumers. " To this is added, as the newsletter says Universia Knowledge Wharton, Paul Shoemaker, an expert in strategy and research director of the Mack Center for Technological Innovation, "managers must develop the ability to anticipate the changes that occur in the future and introduce an element of flexibility in their strategies.